The Gund Forever Friends Promise is now offered across our beloved characters: Philbin, Snuffles, Toothpick, Kai, and Muttsy.
Subject to Gund Forever Friends Promise Terms of Service and Privacy Policy
The Gund Forever Friends Promise means we'll help you and your best friend stick together forever. If you lose your plush friend, we’ll help you find them. Register your friend to unlock the benefits of the Promise.
Identify Tag
Each Gund Forever Friend has a sewn-in fabric tag. Locate your friend’s tag and find the scannable code.
Scan QR Code
Using your smartphone, scan the code on your friend’s sewn-in tag. You will be directed to the Gund Forever Friends Promise registration site.
Register
We’ll ask for your contact information and details about your child’s plush friend. Providing these details unlocks the benefits of the Gund Forever Friends Promise.
We’re here to help bring them home.
When a cherished companion goes missing, it can feel like losing a piece of your heart. That's why every Gund Forever Friend wears a special tag with a unique QR code — our way of helping lost friends find their way back home.
While we can't promise every wandering friend will be found, your community of helping hands increases the chances of a happy reunion, because we believe friendship means forever.
The most-loved friends need a little extra TLC sometimes. From gentle washing instructions to fluffing tips for that just-like-new feeling, we're here to help your Gund Forever Friend stay soft and huggable as the day you met.
Philbin is a big softie who always knows how to cheer up a friend. He loves a good bedtime story because it means extra-long snuggles with you!
Snuffles makes every hug special, squeezing you right back with open arms and a unique crescent shape. This sweetie wished for a new friend and a forever home. Then, like magic, you appeared!
With a nose for adventure wherever it may be, Toothpick is a brave explorer and perfect travel buddy who will happily follow you everywhere and keep you giggling from the pillow fort to the beach.
Kai loves imagining fun new playdate ideas, making gloomy days and even the longest of car rides better with games and squishy snuggles!
Muttsy loves greeting charming new faces with a big smile and wagging tail. Even the softest doggie bed will never compare to the comfort of your lap for a cozy nap.
